The transformation at King's Cross has proved a regeneration masterclass.
These are our guiding principles – they define who we are and inform everything we do.
WE THINK LONG-TERM
Our experience has taught us to approach development and regeneration with a long-term view. We recognise that masterplans need to be designed for adaptability – to allow the balance of land uses to change over time. Ongoing, high quality stewardship of buildings and spaces is also key to delivering value over the long-term.
WE STRIVE TO MAKE PLACES WORK AS A WHOLE
Physically, economically, environmentally and socially. Our approach is about creating a successful physical infrastructure, stimulating economic growth and creating social value. We believe that these elements are critically related – and we need to consider all of them if we are to create lasting, livable places in which people and businesses can sustain themselves and flourish.
WE CREATE VALUE
Through excellent design, careful planning and intelligent execution. We aim for that value to benefit many – our investors, partners, customers and the communities in which we work. For us, these interests aren’t mutually exclusive, rather they are mutually dependent.
This is fundamental to our success. Our company is structured as a partnership and we seek to work with those who share our commitment to creating remarkable places. We believe that our partnership ethos creates and sustains shared value.
WE INVEST IN OUR PROJECTS AND WE STAY INVOLVED
Our culture is one of making long-term commitments to our projects. Our major developments have required an involvement that often stretches more than 10 years. Investing our own money, we back our judgements, and share the risk and reward.
WE ARE SELECTIVE
We focus on just a few exceptional schemes at any one time. We want to make a meaningful and lasting contribution to the places in which we work.
WE LISTEN, AND WE COMMUNICATE
Clearly and openly with all those involved in, or touched by, our projects.